I recently partnered with Sunday Riley in their newest product launch of the CEO Vitamin C Rich Hydration Cream. The Press Preview included editors from Cosmopolitan, CR Fashion Book, ELLE, Forbes, Glamour, InStyle, People and Travel + Leisure. It was important for them to have add a personalization touch to Sunday Riley's newest product and have editors walk away with something they will remember and of course highlight in their must-have spring articles. This was a great organic way to incorporate a touchpoint that would have editors remember the experience and also how incredible the product is. After all, Sunday Riley is known for their CEO Serum that was highly raved about on-site. Having on-site engraving was a perfect touch to this intimate press preview.

EXPERIENCE

The event took place in a penthouse in Manhattan where guests had first look at select new products across a variety of different brands, including Sunday Riley. Editors and Press had the opportunity to learn about the newest product, the benefits and sample it as well. Following that, they had the opportunity to get their CEO Vitamin C Rich Hydration Cream personalized with hand-engraving and a choice of their name, initials or anything else they may like. Guests loved this activation and were impressed how quickly and efficiently it could be done.

FLOW

To create a seamless experience, editors & press were able to leave their engraving request with me and come back afterwards to pick up their item once they were done with the press preview. It allowed them to experience the preview without feeling rushed. As some were limited with time, it also allowed them to get the full experience.

The Press Preview was a success and there are many ways to incorporate hand-engraving at a variety of different events. From product launches to press previews and larger experiential activations, on-site engraving is a popular activation guests love to see. If you'd like to book or learn more about on-site engraving services for your next event, please get in touch at hello@jjpaperieco.com or fill out this form here! We'd love to work with you!